PR – What’s it all about to you?

Is PR paid advertising? Is PR social media e.g. Facebook, Twitter, Linkedin, Instragram, etc? Is PR being in the press, on the TV and/or radio? Is PR marketing? Is PR your website? Is PR about images or photos?

The truth is PR is ALL of the above and much more!

Think of PR as your personal business/charity book because its your story and each of the above are parts of that book like chapters. Good PR is about providing interesting stories, building interest in you, your brand and what makes you unique. Just as each person is different so is each business and charity, even those doing similar things.

Do you need to pay for good PR? That’s a question I often get asked as a consultant. My response is that some of your PR you can do yourself at no cost but for some having professional PR support is vital. So if you need advice and support go to an expert in that field. However, remember that excellence in one field does not equate to excellence in all fields of PR. Do your research, ask for recommendations and listen, value the support being provided.

I always suggest an annual PR review with an expert. This is a one off session where you and a PR expert can plan for the coming year, where the expert can provide tips for the PR you plan on doing yourself and to plan the PR the expert will do. This gives a complete balance to what you’re doing.

PR – What’s it all about to you? Its about a lot of different aspects all working together for success.

Alison Cross-Jones