Have you heard of the 8 second test?

I came across this concept quite a few years ago, although along the way its been referred to as the 5 second test, instant recognition test, amongst others. No matter what it’s called research over the years has shown that you have around 8 seconds (possibly a few seconds longer) to grab the interest of others. This could be those visiting your website – after all, they don’t call it surfing the web for nothing. The same rule applies to those you meet and talk to you at networking events, if they’re not interested in you they will switch off and go on to the next person.

How do you avoid this?

On a website make the first page short, snappy and relevant. It should be clear to the visitor who you are and what you do. Why should those visiting choose to support you, buy from you or connect with you? Tell them what makes you unique!

Recently at an event there were a number of people selling products, some similar, what would make each one different? The person behind the business. As individuals we’re different and so once we realise that, we realise that our businesses and the stories behind those businesses will be too! Have confidence in yourself, be yourself and others will see that you are unique and they’ll be interested.

The ‘8 second test’ also applies to charities who are also businesses. A number of charities helping animals, those with cancer, helping children, etc are all different. They may be helping the same need but the way they achieve their goals and the teams behind the scenes are different.

Your website home page needs a clear layout with just a few pages, a headline that grabs attention that gives the visitor a reason to stay and look at more. Try adding good quality images, video, music, etc

When networking or meeting people be clear about you do and why, give examples of success or if a new starter say something successful about yourself. Conversations between interesting people interested in one another are much better and more productive.

Have you heard of the 8 second test? If you don’t grab attention, then those visiting your website will hit your site, stay for a few seconds… and then they’ll be gone. Usually forever! When you meet people grab their attention by knowing your business and be able to answer any questions. Remember in an ever competitive world you have a small amount of time to gain interest in what you do and why.